Small Business Expert and Strategist – Coaching & Mentoring

Laura Eaton started her photography business over a decade ago, and in that time photographed weddings all over the United States, the Caribbean, Mexico and France.  Her talent, dedication and marketing skills elevated her business to the top of the Philadelphia wedding market.

Laura created the Soiree in the City bridal event in 2008.  After participating in several bridal shows, Laura recognized the need for a more sophisticated, more engaging format.  Soiree in the City featured elements that allowed for more interaction for participating professionals, and an elegant, luxurious experience for the attendees.  Over 4 years, attendance at these events grew from 100 to 300 guests.

In 2010, Laura founded Soiree Philadelphia, a collective of creative event and style professionals based in Old City.  Soiree brings together Philadelphia’s most talented professionals in an elegant, well appointed studio space.  This space allows members of the collective to have a desirable Philadelphia address, and to network and collaborate with other professionals.

Laura started out with the simple desire to document life’s most beautiful moments with her photography, but she developed a unique business style, sense of design and marketing skill.  Laura has always developed her own branding, logos and marketing materials – and in recent years has created logos and business identities for other small businesses.

Laura is available for mentoring and small business development – including marketing, branding and overall strategy. Want to find out more?  Email Laura at:

Laura recently launched a series of small business development events called Female Entrepreneurs Roundtable Lunches – hosted at Soiree Philadelphia.

These roundtables bring together women from various fields to brainstorm and collaborate to find solutions to the unique challenges we face.  Soiree Roundtables allow you to connect with different women to gain a new perspective, new insights and valuable feedback.

Being an entrepreneur often means you are doing it all – and sometimes doing it all on your own!  These roundtables give you a forum to float new ideas, pose those tricky questions or just get a fresh set of eyes to see a solution that might be much simpler than you think.

From previous attendees…

“I found Laura’s roundtable series to be a great way to kick start my new year. It was just the motivation I needed to move forward with some unfinished projects.”
Wanda Thomas
madcris images studio owner

“The roundtable is a fantastic opportunity to meet like-minded entrepreneurial women who are a source of inspiration, advice, and support.  We come together to exchange ideas, and help one another through lively discussion.”
Sara Teixeira
the tailory

“I enjoyed the Roundtable at Soiree! Everyone was candid with information and their experiences. I have already implemented some things mentioned!”
Marcia V. Williams, CEO/Founder
embellish beauty concepts, llc

You will also leave with valuable information from Laura on optimizing your website and getting the most you can out of your connections and social media.  You will leave feeling energized, with a list of actionable tasks to take your business to the next level.

To register for the next roundtable, please visit:

Laura’s other work includes:

Branding & Business Development:

Bella Angel is a highly successful hair & makeup company based in South Jersey & Philadelphia.  Their business grew so quickly that they didn’t have the time they needed to develop their branding and website.  We created a new logo & branding to better communicate their amazing reputation and professionalism.  Their new site is



Laura Eaton created a logo and branding for Philadelphia and New York City based Inspired Boudoir.  They wanted a striking logo that could utilize any color scheme and would imply intimacy.  The escutcheon (fancy word for keyhole cover plate) was rendered as a die-cut business card, complete with the center opening for the key hole.  This unique design has allowed the photographers to use these not only as business cards, but as a tag when packaging albums, prints and for their marketing materials.



Sandpiper Studios are photographers based in South Carolina.  This husband and wife team wanted a logo that would work for both of their specialities; he primarily shoots weddings, while she works mainly with portraits.  Their name came from the combination of family names Sanders and Piper, and their proximity to coastal Carolina made the design decisions quite simple.  We created a logo that could lend itself easily to either style of photography.



Whimsy & Light is a Philadelphia based wedding millinery & adornment company.  They were looking for branding that showcased their unique creative style.  They wanted a balance of their name – something both whimsical and “light” – this design accomplished both with a balance of a playful font and a faded, delicate background design.


 Articles and Free Resources: