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Philadelphia SEO Seminar:  WORDPRESS Website SEO


Workshop on Search Engine Optimization for Small Business


NEW DATE: Friday, MARCH 20TH, 2020
10:00am-12pm (with option for additional Q&A until 1:00pm) –


AMC Studios
22 Summit Grove Ave, Bryn Mawr, PA 19010


Instructor:  Laura Eaton, founder of Old City Collective, Collective Table, Old City Social &


Seminar fee:  $149.00
$49 reserves your seat, the remaining balance of $100 is due (cash or check) the day of the event.


2 hours of instruction with additional time for Q&A and individual attention, and includes the following topics:


  • Finding the right keywords and search terms for YOUR individual business
  • Google – Understanding the “rich content” that Google seeks – and what Google avoids…
  • Blogs, Websites and Templates – Which is the best fit for your business
  • Images – Their importance and how to get Google to notice
  • Link Building – Reciprocal links
  • How SEO relates to Social Media – and how to leverage
  • Regional SEO
  • Marketing – How SEO relates to your marketing, and you might even walk out with some fresh marketing ideas to really propel your growth.


You will also get access to our private Facebook group, so you can continue the discussion, stay motivated, get feedback and post questions.  If you attend this course, or have attended our course in the past, you will also receive a FREE LIFETIME MEMBERSHIP to our SEO membership site when we launch.


seo – search engine optimization for small business




Do I have to be a wedding professional to attend? Absolutely not, this course can help any small business, but my background is in the wedding industry so I can offer additional advice on marketing to wedding professionals. The nuts-and-bolts of this course can apply to any entrepreneur.


What qualifications do you have to teach this?


Over the last 17 years of building my business, I have done everything from building my first website from scratch with HTML coding to handling all of my own marketing, SEO and site management to this day.  I have also consulted and have been hired by other businesses to assist with their growth, optimization and site development. Here is proof of how I have built my SEO to effectively market my headshot photography… If you search “Philadelphia Headshot” or “Philadelphia Headshot Photography” you will find me on the first page of Google (this is exactly where you want to be).


If you look at the image search results, I dominate those, as shown in this screen shot:

Out of the approximately 50 results shown on the first page, 14 of the images are mine.  That means I have roughly a 30% share of the results, and my images typically dominate the first line, which is the preview that is shown on the first page of Google (i.e. my images give me more “real estate” on the first page, along with my link to my site). I have accomplished this without paying for AdWords or placement, I do not pay anything to Google.

I learned this over many years, lots of reading, research, trial and error.  With this course you can take this distilled information and put it to use immediately. Another important thing to note – I DO NOT WORK ON MY SEO EVERYDAY – in fact, I don’t work on it even every week…. More about that at the workshop! The material will be presented in a simple, step by step format that anyone can understand.  I am a visual learner, but I know that everyone learns differently, so I will demonstrate the techniques, show you on a computer and give you notes & outlines to ensure you receive the information in a way that works for you.

If you have any questions, please feel free to reach out to me directly at either or you can call me, Laura Eaton, directly at 609.954.0488. Registration is limited to just 6 attendees to ensure everyone gets individual attention, and the rate for future courses will be higher…..

$149 – 2 hours of instruction with additional time for Q&A and individual attention

$49 of the $149 is a non-refundable reservation.  If you cannot attend the day of the event, this fee can be transferred to the next SEO workshop, but future workshops may be at a higher rate.

Workshop will be held on: Friday, March 20th, 2020 – 10:00am-12:00pm (optional extra time for Q&A until 1:00pm)

AMC Studios
22 Summit Grove Ave, Bryn Mawr, PA 19010

About the Instructor:

Laura Eaton is a serial entrepreneur.  She spent 14 years as a highly successful photographer, branched off into event production for 5 years and in 2010 founded of a unique co-working space in Old City Philadelphia (still going strong!).  To find out more about Laura Eaton and her background, please visit her press page at: